Algorithms don’t build brands.

Humans do.

Let’s create something people will love.

blank

Algorithms follow formulas. Great brands have a heartbeat. My process is finding that pulse—transforming a rough idea into a resonant story with the creative, human touch that AI can never replicate.

Eliza Piticari – Founder of Friendly Label

A Human-Centered Approach to Branding

Visual Identity & Storytelling

This is where your brand’s soul gets its look. We go beyond trends and AI-generated assets to craft a distinct visual world for your story—from logos and color palettes to typography that speaks with the right tone.
The result is an identity that isn’t just beautiful; it’s meaningful and memorable.

Brand Core & Voice

An algorithm can create a look, but it can’t uncover a personality. We work with you in a deep, collaborative process to define your brand’s true character, its core values, and its unique voice.
This is the foundation that ensures your brand feels authentic and connects with people on a deeper level.

Brand Growth & Connection

True growth isn’t just about reaching more people; it’s about creating a loyal community.
We help you develop the strategies and tools to build lasting relationships with your audience, turning customers into advocates and ensuring your brand doesn’t just grow, but thrives.

YOU CAN’T PROMPT AN EMOTION.

A great brand needs to feel alive.
We blend artistic intuition with strategic insight to craft an identity that is not only effective, but has a real heartbeat.
Ready to find yours?

Strategic Partnerships, Proven Results

  • Eliza (Friendly Label) is a top-tier designer whose creative prowess and attention to detail are truly commendable. I highly recommend her to anyone looking for high-quality, innovative design work. She’s not just a designer; she’s a creative partner who genuinely invests in your project's success.

    Austin DeWees, RAPT, USA - www.raptvisuals.com

  • It is becoming much more difficult to find true, professional attitudes in today's business world. Eliza exemplifies not only the professionalism I sought; she also beams with energy and the desire for YOU to succeed. An absolute privilege to work with her.

    Frank Hawley, Prodigar Travel, USA - www.prodigartravel.com

  • Eliza's superpower is translating vision into visuals. She has helped me create branding that is clear, beautiful and inspiring. Thank you!

    Donna Dyer, QuantumNap™, USA - www.quantumnap.com

  • I came into this very skeptical and really didn't know what to expect. Eliza blew my expectations out of the water. She was incredibly communicative during the entire process, took the time to learn about my vision for the brand and absolutely crushed the execution!

    Brian Bass, Ballast Capital Management, USA

Experience, by the Numbers

 

More than just metrics, these numbers represent the trust our partners place in us.

285

logo design projects

158

awards in design contests

126

brand identities

308

happy clients

We Had The Pleasure To Work With:

logo design
logo design project
hotel logo design project
Content First
UTRx
Prodigar Travel
QuantumNap
logo design project

PROUDLY FEATURED IN

Creative Market
Top branding agencies
99designs

Ready to build a successful brand?

A great brand starts with a great conversation. Let’s discuss your vision, your strategic goals, and how my human-led creative process can help you achieve them.