CASE STUDY:
ABOUT LIMOR TV
AND THE CONCEPT BEHIND THEIR LOGO
LimorTV is the home of all the awesome video branded content created by LimorMedia. It is the consumer-oriented platform where anybody can find something interesting to watch: from beauty and wellness tips and products, to food recipes, hosting essentials ideas, trendy must have products and much more.
The logo was designed to 100% represent the content of LimorTV: fresh, smart, creative, bold.
We wanted to send out an uplifting and energetic feel and a positive vibration and also to transmit the passion that the company puts into what they do. The lightning bolt was perfect to summarize these in just an icon. And because we also wanted a powerful and straight forward visual, we opted for a compact wordmark that playfully includes the lightning bolt.
THE FAMILY OF BRANDS
AND THEIR VISUAL COHERENCE
The starting point in the design process: we knew that the new brand has to be visually and conceptually consistent with the rest of the the family of brands that we previously worked on: Limor Media and Limor Suss.
The challenge: although the LimorTV should be identifiable as being a part of LimorMedia brands family, its logo should have its own voice and personality.
The shapes, the lines and the chromatic contour perfectly its personality: professional, but in the same time playful and fun, trendy and cool, and always aiming to innovate the ways of visual and video communication that a brand can use to reach the consumer.
LOGO APPLICATIONS
WEBSITE
Functionality – a great logo is one that works perfectly and efficiently in any branding instance. This is why it was important for us to make sure that LimorTV logo will do just that. The logo flawlessly function on all its application: web, mobile and print.
It can be used on both white and black background, even in mono-chrome, without losing its charm and recognition.
LOGO APPLICATIONS
Even in print, the logo keeps its unique, bold and fearless look and the vibrant chromatic sets it out in a fresh and sophisticated manner.
Both backgrounds – white and black – fit perfectly the courageous and powerful visual lines of the logo. The typography comes to underline the compact and bold look.
THE LIGHTNING BOLT
APPLICATIONS
Because a lightning bolt is such an impactful and energetic symbol, we wanted to make sure that it will play a major role in the branding.
The primary use of the icon is for social media – not only because it does an amazing job in very small sizes, but also because it is in its element in a dynamic and young medium as social media is.
Its boldness and energy are eye catching and memorable, making this unique lightning bolt the perfect short mark of the logo whenever the limited space or very small display size impede the use of the main logo.