About This Project
Ballast Capital Management offers a unique concierge-type financial experience for hyper-successful people who appreciate the value of outsourcing their financial responsibilities.
We had the privilege to work on the company logo and branding guide. The logo is based on 2 interlocking B letters because of the B in the name of the company and also the B letters in the founder’s name, Brian Bass. We went for a modern-classic and elegant look in this identity, but also for a powerful, bold and confident one